I recently happened to attend the launch of Titan Juxt Pro through a special invitation for tech bloggers. Titan Juxt Pro is Titan's second attempt in capturing the smartwatch segment, a large portion of which is left completely untapped.
The " Fitness band" companies tried to make a significant attempt in making a dent in the Fitness and Lifestyle industry, but no one except Xiaomi could even remotely get a minuscule share. Either wearing the fitness bands became a fad or people had very less options except for the 1000rs Xiaomi Band or the 10,000 Rs Fitbit Band (for the premium segment). Frankly both Xiaomi and Fitbit offered similar quality in terms of accuracy, measurement, features, though Fitbit seemed to last much longer.
The Titan Juxt I
Cut to the chase to the smartwatch industry, the whole trend began with Apple who infamously launched an Apple Watch. With very less takers in India, this gave watch leaders like Titan to mark their presence by launching the first ever Indian smartwatch , called Titan Juxt for 15K . This smartwatch was more or less the usual watch with standard dials except for a small rectangular digital display which gave you notifications from the web, calls and counted steps as well
Hands on with Juxt Pro :The Juxt Pro however is a complete redesign from its predecessor. Its a complete smartwatch in all aspects, with fully customizable digital display dials, storage options for music, steps counting, call notifications and much more. It comes with both a metal and a leather variant, has a stainless steel encasing, and a battery that can last for 36-48 hours depending on usage
- First impressions with the watch seems impressive. With all those hardware built inside, the watch seems slightly heavy but doesn't have much of an issue when you wear it for sometime.
- Everything about the watch is digital. Be it the Cloud storage for steps and other info , remote locking, 20+ digital dials that can be changed at the click of an button (even you can design your your own dial)
- Works on a Titan built OS , though fully compatible with Android and iPhone (A key point compared to Apple watch that doesn't sync with Android phones).
- With barely any competition in the smart watch, this will be the only brand that may probably pop into your mind.
- Waterproof and can work upto 30m below water (Smartbands with IP67 tech can work only upto 4-5 m under water)
- Touch screen is smooth and has a corning gorilla glass 3 for scratch protection
- Priced at 23,000 this can be a huge deterrent for many interested people. Even the luxury segment customers may find this a bit costly for a "Titan" smartwatch. Even during the launch, we were expecting them to price it at 14-16,000 but 23,000 is a bit too much
- The watch doesn't exude luxury. Yes, it's a digital watch but it doesn't project the luxury/premium watch feel you get, when you buy a similar watch for 20,000.
- The interface takes some time to get used to. The side buttons in the watch are slightly hard to press to change settings and displays and not really smooth.
Titan has played a big gamble and invested quite heavily in this smartwatch, which reflects directly on the high price. But has the smartwatch industry really caught on , for a buyer to invest 23,000 rs into it? Probably not just yet.
Smartwatches are definitely the future, with the Internet of things catching up on every single appliance around the house and the need to "Stay digitally connected" has just intensified. Smartwatches deliver you just that. But one may not be ready to pay that amount of a price for that need. Until then a 1,000 rs fitness band with a digital display and heart monitor is just more than enough to do the trick (at least for now)
Here's a link where you can purchase the watch from : Titan Juxt Pro
It's funny that phones are now being used for checking the time , and watches are being used to check phone notifications. That's the world we live in - Karthik Murali